Video marketing: Important Part of Digital Marketing Strategy

Video marketing is fast becoming a significant element in diverse digital marketing strategies.Some guidelines on how to get your video marketing content online and noticed

• Embedding content on your website
• Leveraging video advertising
• Sharing socially and via emaiL
• Applying leading SEO practices to your video

Contact WSI for Internet Marketing Consultation.

Home of Professional Social Media Marketing: LinkedIn

It seems that every week there is a new social network and a new path for effective social media marketing– an overwhelming, time-consuming and impossible situation for any professional looking to keep up with every latest trend. Fortunately, there are a few super-networks – giants who have reach, visibility and reputation – that dominate the pack. But which one should you, as a professional prioritize in order to get the highest ROE? We’d have to say LinkedIn – and here’s why:

• It is a top job portal
• Professional networking is a breeze
• You can build credibility effectively
• Find the people you need to meet
• Build your brand

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Enhance Online Presence with Internet Marketing Company

If you don’t have an online presence, your business may as well be invisible – although having an online presence that doesn’t match your company’s professional image is bad. With the rapidly growing number of South African Internet users, as described in the recently released Digital Marketing Trends report, you need to invest wisely and perfect your online presence with Internet marketing consultation.

• Effective web design

Step one is to make sure your website perfectly suits your company’s image by using experienced web designers. It needs to represent what your company is all about, be aesthetically pleasing, and allow visitors to get enough information on your company to make an informed decision on whether they want to use your services. An ugly, amateurish site tells visitors that your company is inexperienced and unprofessional.

• Optimising for search engines

Once your website looks top notch, it’s time to make sure you get eyes on it. SEO (or search engine optimisation) is a technique used in Internet marketing to make sure your website comes up tops in search engine results. 81% of South Africans use the Internet for searching for information, so take advantage of this audience.

• Social media presence

64% of South African Internet users access social media platforms such as Facebook and Twitter multiple times a day. Having a presence here is crucial. An Internet marketing company will be able to discover the platforms where your company will gain the highest returns as well as develop targeted social media marketing strategies.

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Why You Need a Digital Agency in Johannesburg?

A digital agency in Johannesburg is what your company needs if it knows the value in having a robust presence on the Internet. The amount of users on the Internet in South Africa alone grows year upon year – and most of these users are glued to their screens multiples times a day.

WSI’s 2013 Digital Marketing Trends report shows how South Africans are interacting through these channels. That’s where digital steps in: marketing across the Internet, email, mobile platforms and so much more. Here are four reasons you need a digital agency in Johannesburg.

• South Africans access the Internet multiple times a day
• The number of mobile phone users increases each year
•  South Africans are using the Internet for communication
• South Africans love social media   

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