Why Social Media Marketing is Still Trending in 2013

How Popular is Social Media in SA?

Social media Marketing has come to incorporate a wide variety of platforms on the Internet that are all about interacting socially. The most significant sites are Facebook and Twitter, but there’s also Google Plus, LinkedIn, Pinterest, Vine, YouTube, Vimeo and other smaller sites cropping up and gaining popularity.

A whopping 90% of South African Internet users are accessing social media platforms multiple times a day. As little as eight per cent of users access it only once a day and 24% of users are accessing it multiple times a week. But what does that say about social media marketing? Could these Internet users be just online for Google or work-related reasons? The numbers continue to lean towards social media’s favour, as only nine per cent of South African Internet users don’t use social media at all, leaving:

• 63% to access social media daily
• 14% to access social media multiple times a week
• 14% to access social media at least once during the month

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Enhance Online Presence with Internet Marketing Company

If you don’t have an online presence, your business may as well be invisible – although having an online presence that doesn’t match your company’s professional image is bad. With the rapidly growing number of South African Internet users, as described in the recently released Digital Marketing Trends report, you need to invest wisely and perfect your online presence with Internet marketing consultation.

• Effective web design

Step one is to make sure your website perfectly suits your company’s image by using experienced web designers. It needs to represent what your company is all about, be aesthetically pleasing, and allow visitors to get enough information on your company to make an informed decision on whether they want to use your services. An ugly, amateurish site tells visitors that your company is inexperienced and unprofessional.

• Optimising for search engines

Once your website looks top notch, it’s time to make sure you get eyes on it. SEO (or search engine optimisation) is a technique used in Internet marketing to make sure your website comes up tops in search engine results. 81% of South Africans use the Internet for searching for information, so take advantage of this audience.

• Social media presence

64% of South African Internet users access social media platforms such as Facebook and Twitter multiple times a day. Having a presence here is crucial. An Internet marketing company will be able to discover the platforms where your company will gain the highest returns as well as develop targeted social media marketing strategies.

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Enhance your Web Presence with WSI Digital Agency Johannesburg

The integration of the Internet into contemporary life is unarguably deep. With a colossal population having uninterrupted access, there is a huge market of would-be customers for your products or services in the Internet world. A dedicated Internet marketing campaign by the right Internet Marketing companies can help you enhance your web presence, and take your business to the next level. 

How a Digital Agency Can Help You?

 

There is much that a digital agency can do for you. Depending on your marketing goals the right agency can offer proper Internet marketing consultation and a number of services like

• Search Engine Optimization- SEO has demonstrated much success in increasing visibility. It is a strategy that can be customized to meet individual needs.

• Web Design- An appealing website is vital for any business. There are many elements that should be included in the design to make the website search engine friendly and interesting to all who visit it. Providing the right kind of information, and in the right way, is similarly essential.

• Social Networking- The uptake of social media today suggests that your company has to maintain a social existence. It gives your company a less formal outlook, enabling you to not only communicate with your customers better, but also to understand their emerging needs so you can rise to meet them.

• Email Marketing- The growth of smartphones and social media have made email greatly accessibly to many people. Regardless of how much, or how little it is used, email provides an important avenue for meeting digital marketing communication goals.

• Mobile marketing- As the use of smartphones and tablets has increased; exploiting the possibilities of mobile marketing can help your business extend its reach.

The diversity of our skills has gifted us with the ability to tailor-make any Internet marketing campaign. Even, if you have region-specific needs, we can flawlessly meet them.

Let us help you meet your short and long-term Internet marketing goals.

Requesta quote or call us on +27112750409.

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