Sunday, 24 November 2013

Is Social Media Marketing an Effective Marketing Tool?

Social media marketing is one of the best channels a company can use to market itself. It is described as the process of pulling traffic with the use of social media sites such as Facebook, twitter, Instagram, LinkedIn, you tube etc. The social media has become a buzzword where everyone seems to be affiliated to one or more social media sites. This creates the largest pool of people that are easily reachable within the shortest period of time and at the most cost effective manner. Here are the Attributes of using social media marketing in Johannesburg-

  • Enhanced customer engagement
  • Increasing traffic effectively
  • Cost effective

Saturday, 12 October 2013

Video marketing: Important Part of Digital Marketing Strategy

Video marketing is fast becoming a significant element in diverse digital marketing strategies.Some guidelines on how to get your video marketing content online and noticed
  • Embedding content on your website
  • Leveraging video advertising
  • Sharing socially and via emaiL
  • Applying leading SEO practices to your video

Contact WSI for Internet Marketing Consultation.

Thursday, 19 September 2013

Home of Professional Social Media Marketing: LinkedIn

It seems that every week there is a new social network and a new path for effective social media marketing– an overwhelming, time-consuming and impossible situation for any professional looking to keep up with every latest trend. Fortunately, there are a few super-networks – giants who have reach, visibility and reputation – that dominate the pack. But which one should you, as a professional prioritize in order to get the highest ROE? We’d have to say LinkedIn – and here’s why:
  • It is a top job portal
  • Professional networking is a breeze
  • You can build credibility effectively
  • Find the people you need to meet
  • Build your brand

For more information read original post

Tuesday, 3 September 2013

Why Social Media Marketing is Still Trending in 2013

How Popular is Social Media in SA?

Social media Marketing has come to incorporate a wide variety of platforms on the Internet that are all about interacting socially. The most significant sites are Facebook and Twitter, but there’s also Google Plus, LinkedIn, Pinterest, Vine, YouTube, Vimeo and other smaller sites cropping up and gaining popularity.
A whopping 90% of South African Internet users are accessing social media platforms multiple times a day. As little as eight per cent of users access it only once a day and 24% of users are accessing it multiple times a week. But what does that say about social media marketing? Could these Internet users be just online for Google or work-related reasons? The numbers continue to lean towards social media’s favour, as only nine per cent of South African Internet users don’t use social media at all, leaving:
  • 63% to access social media daily
  • 14% to access social media multiple times a week
  • 14% to access social media at least once during the month
Continue reading about  Social Media Marketing in Johannesburg with our Original Post

Wednesday, 31 July 2013

Enhance Online Presence with Internet Marketing Company

If you don’t have an online presence, your business may as well be invisible – although having an online presence that doesn’t match your company’s professional image is bad. With the rapidly growing number of South African Internet users, as described in the recently released Digital Marketing Trends report, you need to invest wisely and perfect your online presence with Internet marketing consultation.

  • Effective web design
Step one is to make sure your website perfectly suits your company’s image by using experienced web designers. It needs to represent what your company is all about, be aesthetically pleasing, and allow visitors to get enough information on your company to make an informed decision on whether they want to use your services. An ugly, amateurish site tells visitors that your company is inexperienced and unprofessional.

  • Optimising for search engines
Once your website looks top notch, it’s time to make sure you get eyes on it. SEO (or search engine optimisation) is a technique used in Internet marketing to make sure your website comes up tops in search engine results. 81% of South Africans use the Internet for searching for information, so take advantage of this audience.

  • Social media presence
64% of South African Internet users access social media platforms such as Facebook and Twitter multiple times a day. Having a presence here is crucial. An Internet marketing company will be able to discover the platforms where your company will gain the highest returns as well as develop targeted social media marketing strategies.

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Wednesday, 26 June 2013

Why You Need a Digital Agency in Johannesburg?

A digital agency in Johannesburg is what your company needs if it knows the value in having a robust presence on the Internet. The amount of users on the Internet in South Africa alone grows year upon year – and most of these users are glued to their screens multiples times a day.

WSI’s 2013 Digital Marketing Trends report shows how South Africans are interacting through these channels. That’s where digital steps in: marketing across the Internet, email, mobile platforms and so much more. Here are four reasons you need a digital agency in Johannesburg.

  • South Africans access the Internet multiple times a day
  • The number of mobile phone users increases each year
  •  South Africans are using the Internet for communication
  • South Africans love social media   

Read Original article for more information

Thursday, 9 May 2013

Enhance your Web Presence with WSI Digital Agency Johannesburg

The integration of the Internet into contemporary life is unarguably deep. With a colossal population having uninterrupted access, there is a huge market of would-be customers for your products or services in the Internet world. A dedicated Internet marketing campaign by the right Internet Marketing companies can help you enhance your web presence, and take your business to the next level. 

How a Digital Agency Can Help You?

There is much that a digital agency can do for you. Depending on your marketing goals the right agency can offer proper Internet marketing consultation and a number of services like
  • Search Engine Optimization- SEO has demonstrated much success in increasing visibility. It is a strategy that can be customized to meet individual needs.
  • Web Design- An appealing website is vital for any business. There are many elements that should be included in the design to make the website search engine friendly and interesting to all who visit it. Providing the right kind of information, and in the right way, is similarly essential.
  • Social Networking- The uptake of social media today suggests that your company has to maintain a social existence. It gives your company a less formal outlook, enabling you to not only communicate with your customers better, but also to understand their emerging needs so you can rise to meet them.
  • Email Marketing- The growth of smartphones and social media have made email greatly accessibly to many people. Regardless of how much, or how little it is used, email provides an important avenue for meeting digital marketing communication goals.
  • Mobile marketing- As the use of smartphones and tablets has increased; exploiting the possibilities of mobile marketing can help your business extend its reach.

The diversity of our skills has gifted us with the ability to tailor-make any Internet marketing campaign. Even, if you have region-specific needs, we can flawlessly meet them.

Let us help you meet your short and long-term Internet marketing goals.
Requesta quote or call us on +27112750409.

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